Key Capabilities
Group Definition
Define groups by role, title, department, function, or seniority. Build a library of employee segments relevant to your business and update as your target personas evolve.
Account-Level Matching
See which employees at each account match each group. View headcount and role breakdown per group per account. Track changes over time - growing, shrinking, or stable.
What Employee Groups Tell You
Employee groups show you the composition of people at each account. If you’ve defined groups like “DevOps Engineers”, “C-Suite”, or “Security Professionals”, PG:AI matches employees at each company against those definitions and shows you the counts. This tells you:- Which accounts have the roles and personas you sell to
- How deep those teams are (1 DevOps engineer vs. 50)
- Whether an account has the organisational structure to be a buyer
Viewing Employee Group Data
In the Territory Companies Table
Employee group counts can appear as columns in the Companies table when enabled in your territory’s Enriched Columns settings (type: Employee Groups). Each group becomes its own column, showing the count of matching employees per account.On Individual Account Profiles
Click into any account to see the full employee group breakdown. This gives you the complete picture of which groups are present and how large they are.Common Workflows
Finding Accounts with the Right Personas
Sort by the relevant group
If employee group columns are visible, sort by the group that represents your ideal buyer (e.g., “Platform Engineering” descending).
Qualifying an Account
When evaluating whether an account is worth pursuing:Check employee group presence
Do they have people in the roles you sell to? Is the team large enough to warrant an enterprise deal?
Finding Contacts Within an Account
Employee groups aren’t just counts - they’re built from real employee data. Use the groups to:Combining Employee Groups with Other Signals
Employee groups are most useful in combination:| Combination | What it means |
|---|---|
| Employee groups + high PG:AI score | Strong fit and the right people are there. |
| Employee groups + insight scores | They’re investing in a topic AND they have the team to buy your solution. |
| Employee groups + jobs | They have the team AND they’re hiring more - growing investment. |
Tips and Best Practices
Groups change over time - as PG:AI re-enriches accounts, employee group counts update. Review periodically to catch shifts.
- Use groups for segmentation - filter your territory to “accounts with 10+ Security Professionals” for a targeted outreach campaign.
- Feed groups into scoring models - employee group presence and size can be weighted in scoring models to boost accounts with the right organisational fit.
Related Modules
Scoring Models
Employee group data is an input to scoring rules (e.g. “score higher if 5+ people in target department”).
Jobs
Hiring signals complement employee groups by showing where an account is growing.
Strategic Insights Scoring
Criteria may evaluate similar themes, but employee groups focus specifically on people and roles.
Territory Management
Employee groups are scoped to territories.