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Documentation Index

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A document workspace for creating executive reports, engagement plans, competitive analyses, and sales emails with AI-powered generation grounded in account intelligence. Instead of starting from a blank page, Canvas generates a first draft using the company’s actual strategic priorities, financial data, contacts, tech stack, and competitive landscape. You review, refine, and ship - getting 80% of the way to a finished document in minutes.

Key capabilities

  • Template-based document generation with full account context
  • AI-powered editing - rewrite, expand, refine, Q&A with the agent
  • Multiple document types: executive reports, engagement plans, emails, competitive analyses
  • Document library per account - build a knowledge base over time
  • Full Intelligence access for content generation

Who it’s for

RoleHow they use it
Account executives & strategic account managersProducing polished, account-specific executive briefings, research reports, engagement plans, and proposals
Sales leadersEnsuring consistent, high-quality output across the team
Marketing teamsGenerating account-based content

Document types and when to use them

Executive briefing

When: Preparing for a QBR, executive meeting, or board presentation about an account. What it includes: Company overview, strategic priorities, financial summary, competitive landscape, key contacts, and recommended discussion topics.
Ask the agent to “tailor this for a [CTO/CFO/CRO] audience” after generation to adjust the emphasis.

Strategic engagement plan

When: Planning your approach for a new or strategic account. What it includes: Account assessment, stakeholder mapping, value alignment, recommended engagement sequence, and timeline.
Feed in specific deal context after generation: “We’re positioning against [Competitor] and our champion is the VP of Engineering.”

Competitive analysis

When: Entering a competitive deal or preparing for a competitor displacement conversation. What it includes: Competitor identification, technology comparison, financial benchmarking, strategic positioning differences, and recommended talk tracks.

Research report

When: Deep-diving on an account for territory planning, deal strategy, or executive review. What it includes: Comprehensive analysis across all Intelligence dimensions - strategy, technology, hiring, financials, and org structure.

Editing with AI

After the initial generation, refine the document through conversation with the agent.

Common editing commands

  • “Make the executive summary more concise.”
  • “Expand the competitive section with more detail.”
  • “Add a section on their hiring trends.”
  • “Rewrite the value proposition for a technical audience.”
  • “Remove the financial section - this meeting is operational, not strategic.”
  • “Add bullet points summarising the key risks.”
The agent has full access to the Intelligence profile during editing. Requests like “add their top 3 strategic priorities to the introduction” pull from live data.

Building a document library

Canvas documents persist on the account. Over time, you build a library:
  • The research report from when you first qualified the account
  • The executive briefing updated before each QBR
  • The competitive analysis refreshed when a new competitor entered the deal
  • The engagement plan revised after the champion changed
Your team can access all documents. Previous versions are available for reference.

Tips for better documents

1

Start with a template

Even if you plan to heavily customise, templates provide structure the agent can fill with data.
2

Generate first, edit second

Don’t try to get the perfect document on the first pass. Let the agent generate, then refine.
3

Be specific in edit requests

“Make it better” is vague. “Make the executive summary 3 sentences and add their Q3 revenue growth” is actionable.
4

Refresh before important meetings

Intelligence data updates continuously. Regenerate or ask the agent to “update this document with the latest data” before a key meeting.

Agent

Explore accounts conversationally before generating structured documents in Canvas.

Workflows

Automate document generation across multiple accounts at scale.

StudioMail

Include email context when generating account documents and follow-ups.