Enrichment data comes from multiple verified providers - email validation services, phone number databases, location services, and company directory integrations - ensuring accuracy and coverage across different industries and company sizes.
How It Works
Select Contacts to Enrich
Choose individual contacts from your database, bulk-import lists, or let the system queue contacts that need enrichment.
Initiate Enrichment
Run enrichment with a click. Single enrichment is immediate; batch enrichment processes hundreds or thousands of contacts in the background.
Enrichment Queries Multiple Sources
The system queries email providers, phone databases, location services, and enrichment APIs simultaneously to maximise match rates.
Results Are Verified and Stored
Enriched data shows source information and verification status. Email and phone numbers are validated before being added to your database.
What Gets Enriched
Email Addresses
Business email addresses, verified against company directories and validated for deliverability. Includes confidence scores and source information.
Phone Numbers
Direct phone numbers and office lines with country and area code. Sourced from company directories and enrichment databases.
Location & Timezone
Office location, country, city, timezone. Essential for scheduling and personalising outreach by region.
Organisational Assignments
Department, reporting line, team assignment. Helps you understand who reports to whom and where someone sits in the structure.
Professional Details
Current company tenure, previous roles, industry experience, skills. Enriched from LinkedIn profiles and professional databases.
Data Freshness
Enrichment date and source. Older enrichments can be refreshed to capture role changes and new information.
Key Capabilities
Batch Enrichment: Process hundreds or thousands of contacts in a single operation. Queue all your discovered contacts and let enrichment run in the background while you work on other things. On-Demand Enrichment: Need someone’s email right now? Enrich individual contacts with a single click before you reach out. Multiple Data Providers: Each enrichment query checks multiple sources - email validators, phone databases, company directories, LinkedIn - to increase match rates and data quality. Verified Data: Email and phone numbers are validated for accuracy. Confidence scores and source information let you know how reliable each enriched field is. Continuous Updates: Already-enriched contacts are periodically re-enriched in the background, so you capture role changes, location moves, and updated professional information.Tips and Best Practices
- Enrich before outreach: Always enrich contacts before launching campaigns. Verified emails and phone numbers dramatically improve connection rates.
- Use batch enrichment for scale: Don’t enrich one by one. Batch operations are faster and more cost-effective, especially for large prospect lists.
- Review confidence scores: Not every enrichment returns perfect data. Look at confidence scores and source information, especially for older data or niche roles.
- Refresh enrichment on old contacts: If a contact hasn’t been enriched in 6 months, refresh them. People move, companies restructure, and email addresses change.
- Check for duplicates before enriching: Batch import deduplication to avoid enriching the same person twice under slightly different names.
Related Modules
Contact Discovery
Newly discovered contacts are automatically queued for enrichment to fill in missing email and phone details.
Contact Intelligence
Enriched contact details feed into intelligence profiles, enriching background analysis and persona assignment.
PG:AI Studio
Enriched contact details - email, timezone, location - personalise outreach timing and channel selection in Studio conversations.