The Three Whys framework creates a compelling narrative for change by systematically addressing the fundamental questions every buyer asks: Why should we change from our current approach? Why should we act now rather than later? Why should we choose your solution over alternatives? The Three Whys framework is built from comprehensive account intelligence and your value propositions:
  • Strategic priorities, goals, and challenges
  • Digital strategies and transformation initiatives
  • Technology stack and organizational context
  • Your configured value propositions and differentiators
Three Whys frameworks are automatically generated based on the account’s specific business context, strategic priorities, challenges, and your company’s unique value propositions.

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Where You’ll See Three Whys

  • Engage tab: Complete Three Whys framework for business case development
  • Content generation: Incorporated into proposals and executive presentations
  • AI Assistant: Refine and customize Three Whys messaging
  • Business case development: Foundation for ROI and value justification

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The Three Whys Framework

Why Change?

Cost of inaction, competitive disadvantages, missed opportunities, and risks of status quo

Why Now?

Market timing, competitive pressure, regulatory deadlines, and strategic initiative urgency

Why You?

Unique capabilities, proven results, competitive advantages, and partnership value

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How Three Whys Is Generated

Three Whys frameworks are created using:
  • Strategic priorities, goals, and challenges
  • Digital strategies and transformation initiatives
  • Technology stack and organizational context
  • Your configured value propositions and differentiators
The system maps account challenges and urgency to your unique solution advantages.

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Quick Actions

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