Tailored intelligence focused on your specific solution areas and value propositions
Custom Insights provide specialized intelligence tailored to your unique business focus areas, allowing you to track and analyze account activities, initiatives, and mentions related to your specific solution domains and value propositions.
Industry-specific intelligence relevant to your market focus
Technology-specific mentions and initiatives
Custom-defined business themes and strategic areas
Custom Insights must be configured in Settings → Custom Insights to appear in the Insights tab. You define the specific criteria, keywords, and themes that matter most to your sales process.
Solution Alignment:
“I noticed you mentioned [Custom Insight Topic] in your recent announcement. Our solution specifically addresses…”Market Timing:
“Given your focus on [Custom Insight Area], this seems like the perfect time to discuss how we can accelerate those initiatives…”Competitive Differentiation:
“Unlike general solutions, we specialize specifically in [Custom Insight Domain], which aligns perfectly with your [Initiative]…”
Custom Insights are only as valuable as the criteria you define. Ensure your custom categories align closely with genuine business priorities and buying signals relevant to your solution.
Strategic Relevance: Define insights that directly connect to your value proposition
Specificity Matters: Create focused categories rather than broad, generic themes
Regular Review: Update custom insight definitions as your solution and market evolve
Source Validation: Always check sources to understand context and accuracy
Competitive Intelligence: Use insights to understand competitive positioning in your space