Favourite Technologies allows you to create a personalized technology radar by selecting the technologies most relevant to your sales process. These selections create a filtered view in the Tech Stack analysis, helping you quickly identify strategic technology alignment with your target accounts.

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What are Favourite Technologies?

Favourite Technologies are your customized selection of technologies that matter most to your sales success:
  • Technologies that indicate good fit for your solution
  • Competitor platforms you need to monitor and potentially replace
  • Integration partners that create joint opportunities
  • Complementary technologies that enhance your value proposition
Once configured, your Favourite Technologies appear as a dedicated “Favourites” category in the Tech Stack tab, providing instant visibility into the most strategically relevant technologies at each account.

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Why Favourite Technologies Matter

Focused Analysis

Cut through technology noise to see only what matters for your sales process

Faster Qualification

Instantly identify accounts with relevant technology environments

Strategic Positioning

Spot competitive threats and partnership opportunities immediately

Team Consistency

Ensure all team members focus on the same strategically important technologies

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Technology Categories to Consider

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Competitor Technologies

  • Solutions that compete directly with your offering
  • Alternative platforms that solve similar problems
  • Legacy systems you typically replace or modernize
  • Emerging competitors gaining market traction

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Integration Partners

  • Technology platforms you officially integrate with
  • Vendor ecosystems where you have partnership agreements
  • Platforms that enhance your solution’s value
  • Systems that create natural expansion opportunities

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Relevant & Complementary Technologies

  • Technologies required for your solution to function
  • Infrastructure that indicates implementation readiness
  • Platforms that suggest technical sophistication
  • Systems that demonstrate budget and decision-making authority

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Buying Signal Technologies

  • Technologies that create problems your solution solves
  • Systems with known limitations you address
  • Platforms approaching end-of-life or requiring replacement
  • Tools that indicate specific pain points

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How to Configure Favourite Technologies

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Strategic Selection Process

1

Map Your Value Proposition

Identify technologies that relate to problems you solve or capabilities you provide
2

Analyze Competitive Landscape

List direct competitors, alternatives, and technologies you typically replace
3

Identify Integration Opportunities

Select platforms you integrate with or that enhance your solution’s value
4

Define Buying Signals

Choose technologies that indicate need, budget, or readiness to buy
5

Validate with Team

Ensure selections align with sales team priorities and market focus

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Best Practices for Selection

Keep your Favourite Technologies list focused and strategic. Too many selections reduce the filtering value and make it harder to spot truly relevant technology signals.
  1. Be Selective: Choose 15-25 technologies rather than 100+ to maintain focus
  2. Stay Current: Regularly update selections as market and competitive landscape evolves
  3. Align with Strategy: Ensure selections support your overall go-to-market approach
  4. Team Input: Include input from sales, marketing, and technical teams
  5. Regular Review: Assess effectiveness quarterly and adjust as needed

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Using Favourite Technologies in Sales

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Account Qualification

Technology Fit Assessment: “I see you’re using [Favourite Technology]. How is that working for your [use case]?” Competitive Intelligence: “I noticed you have [Competitor Platform] in your environment. What’s driving your evaluation of alternatives?” Partnership Opportunities: “Your investment in [Partner Technology] creates some interesting opportunities for integration with our platform…”

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Conversation Starters

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Strategic Applications by Sales Stage

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Prospecting

  • Account Prioritization: Focus on accounts with high concentrations of favourite technologies
  • Relevant Outreach: Reference specific technologies in personalized messaging
  • Timing Intelligence: Identify accounts with technologies approaching refresh cycles

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Discovery

  • Informed Questions: Ask specific questions about their experience with identified technologies
  • Problem Exploration: Investigate challenges with current technology implementations
  • Solution Positioning: Connect your capabilities to their existing technology investments

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Competitive Situations

  • Displacement Strategy: Develop targeted approaches for replacing competitor technologies
  • Differentiation: Highlight advantages over technologies they currently use
  • Risk Mitigation: Address concerns about changing from current technology providers

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Team Collaboration Benefits

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Consistent Focus

  • Shared Priorities: Ensure all team members focus on the same strategically important technologies
  • Standard Qualification: Create consistent criteria for account assessment across the team
  • Aligned Messaging: Develop coordinated approaches to common technology environments

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Knowledge Sharing

  • Best Practices: Share successful approaches for engaging accounts with specific technologies
  • Competitive Intelligence: Collaborate on insights about competitor technology implementations
  • Market Trends: Track adoption patterns and technology shifts across your target market

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Quick Actions

Configure Favourites

Set up your favourite technologies in Settings

View Tech Stack Analysis

See your favourites in action on account tech stack pages

Ask AI Assistant

Get recommendations for which technologies to include in your favourites