Favourite Technologies
Customize your technology radar to focus on what matters most to your sales success
Favourite Technologies allows you to create a personalized technology radar by selecting the technologies most relevant to your sales process. These selections create a filtered view in the Tech Stack analysis, helping you quickly identify strategic technology alignment with your target accounts.
What are Favourite Technologies?
Favourite Technologies are your customized selection of technologies that matter most to your sales success:
- Technologies that indicate good fit for your solution
- Competitor platforms you need to monitor and potentially replace
- Integration partners that create joint opportunities
- Complementary technologies that enhance your value proposition
Once configured, your Favourite Technologies appear as a dedicated “Favourites” category in the Tech Stack tab, providing instant visibility into the most strategically relevant technologies at each account.
Why Favourite Technologies Matter
Focused Analysis
Cut through technology noise to see only what matters for your sales process
Faster Qualification
Instantly identify accounts with relevant technology environments
Strategic Positioning
Spot competitive threats and partnership opportunities immediately
Team Consistency
Ensure all team members focus on the same strategically important technologies
Technology Categories to Consider
Competitor Technologies
- Solutions that compete directly with your offering
- Alternative platforms that solve similar problems
- Legacy systems you typically replace or modernize
- Emerging competitors gaining market traction
- Solutions that compete directly with your offering
- Alternative platforms that solve similar problems
- Legacy systems you typically replace or modernize
- Emerging competitors gaining market traction
- Platforms that indicate competitive evaluation activity
- Technologies that suggest they’re solving problems without you
- Systems that create switching costs or vendor lock-in
- Solutions that might prevent your sale
Integration Partners
- Technology platforms you officially integrate with
- Vendor ecosystems where you have partnership agreements
- Platforms that enhance your solution’s value
- Systems that create natural expansion opportunities
- Technology platforms you officially integrate with
- Vendor ecosystems where you have partnership agreements
- Platforms that enhance your solution’s value
- Systems that create natural expansion opportunities
- APIs and platforms you connect with seamlessly
- Data sources your solution can leverage
- Infrastructure that supports your implementation
- Standards and protocols you support
Relevant & Complementary Technologies
- Technologies required for your solution to function
- Infrastructure that indicates implementation readiness
- Platforms that suggest technical sophistication
- Systems that demonstrate budget and decision-making authority
- Technologies required for your solution to function
- Infrastructure that indicates implementation readiness
- Platforms that suggest technical sophistication
- Systems that demonstrate budget and decision-making authority
- Technologies common in your target market segments
- Platforms that indicate industry or use case alignment
- Systems that suggest company maturity and growth stage
- Tools that indicate specific business priorities
Buying Signal Technologies
- Technologies that create problems your solution solves
- Systems with known limitations you address
- Platforms approaching end-of-life or requiring replacement
- Tools that indicate specific pain points
- Technologies that create problems your solution solves
- Systems with known limitations you address
- Platforms approaching end-of-life or requiring replacement
- Tools that indicate specific pain points
- Expensive enterprise platforms indicating budget availability
- Recent technology investments suggesting continued spending
- Premium tools that indicate willingness to pay for quality
- Technologies that require significant ongoing investment
How to Configure Favourite Technologies
Strategic Selection Process
Map Your Value Proposition
Identify technologies that relate to problems you solve or capabilities you provide
Analyze Competitive Landscape
List direct competitors, alternatives, and technologies you typically replace
Identify Integration Opportunities
Select platforms you integrate with or that enhance your solution’s value
Define Buying Signals
Choose technologies that indicate need, budget, or readiness to buy
Validate with Team
Ensure selections align with sales team priorities and market focus
Best Practices for Selection
Keep your Favourite Technologies list focused and strategic. Too many selections reduce the filtering value and make it harder to spot truly relevant technology signals.
- Be Selective: Choose 15-25 technologies rather than 100+ to maintain focus
- Stay Current: Regularly update selections as market and competitive landscape evolves
- Align with Strategy: Ensure selections support your overall go-to-market approach
- Team Input: Include input from sales, marketing, and technical teams
- Regular Review: Assess effectiveness quarterly and adjust as needed
Using Favourite Technologies in Sales
Account Qualification
Technology Fit Assessment: “I see you’re using [Favourite Technology]. How is that working for your [use case]?”
Competitive Intelligence: “I noticed you have [Competitor Platform] in your environment. What’s driving your evaluation of alternatives?”
Partnership Opportunities: “Your investment in [Partner Technology] creates some interesting opportunities for integration with our platform…”
Conversation Starters
Strategic Applications by Sales Stage
Prospecting
- Account Prioritization: Focus on accounts with high concentrations of favourite technologies
- Relevant Outreach: Reference specific technologies in personalized messaging
- Timing Intelligence: Identify accounts with technologies approaching refresh cycles
Discovery
- Informed Questions: Ask specific questions about their experience with identified technologies
- Problem Exploration: Investigate challenges with current technology implementations
- Solution Positioning: Connect your capabilities to their existing technology investments
Competitive Situations
- Displacement Strategy: Develop targeted approaches for replacing competitor technologies
- Differentiation: Highlight advantages over technologies they currently use
- Risk Mitigation: Address concerns about changing from current technology providers
Team Collaboration Benefits
Consistent Focus
- Shared Priorities: Ensure all team members focus on the same strategically important technologies
- Standard Qualification: Create consistent criteria for account assessment across the team
- Aligned Messaging: Develop coordinated approaches to common technology environments
Knowledge Sharing
- Best Practices: Share successful approaches for engaging accounts with specific technologies
- Competitive Intelligence: Collaborate on insights about competitor technology implementations
- Market Trends: Track adoption patterns and technology shifts across your target market