Peer Analysis provides comprehensive competitive intelligence by comparing your target accounts against their closest competitors across financial metrics, strategic priorities, and industry positioning.

Peer Analysis is available for public companies only, as it relies on publicly disclosed financial data and regulatory filings.

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What’s Included in Peer Analysis

Competitive Landscape

Top 10 closest competitors with detailed profiles

Financial Benchmarking

Revenue, EBITDA, profitability, and growth comparisons

Strategic Priorities

How their initiatives compare to industry peers

Market Positioning

Geographic presence and market share indicators

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Competitive Intelligence

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Peer Company Identification

PG:AI automatically identifies the 10 closest competitors based on:

  • Industry classification and business model
  • Revenue size and market presence
  • Geographic overlap and target markets
  • Product/service similarities
  • Customer base overlap

Companies offering similar products/services to the same market segments

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Customizable Peer Groups

1

Review Default Peers

Examine the automatically identified competitor set

2

Add Relevant Competitors

Include specific competitors you know are important

3

Remove Irrelevant Companies

Filter out companies that aren’t true competitors

4

Save Custom Groups

Create different peer groups for different analysis purposes

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Financial Benchmarking

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Key Financial Metrics

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Benchmark Analysis Types

Absolute Comparison: Direct metric-to-metric comparison

  • Market Cap: Overall company valuation
  • Revenue: Total annual sales
  • Employee Count: Organizational size
  • Geographic Presence: Market coverage

Relative Performance: Percentage changes and ratios

  • Revenue Growth Rate: Annual growth comparison
  • EBITDA Margin: Profitability efficiency
  • ROI Metrics: Return on investment measures
  • Productivity Ratios: Output per employee/dollar invested

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Strategic Priority Benchmarking

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Industry Priority Scores

Compare how much your account focuses on key initiatives versus their peers:

Investment in digital technologies, process modernization, automation

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Priority Gap Analysis

Identify opportunities where your account is:

  • Behind Peers: Areas where they’re under-investing relative to competitors
  • Leading Market: Initiatives where they’re ahead of the competition
  • Following Trends: Standard industry priorities they’re matching
  • Unique Focus: Strategies that differentiate them from peers

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Market Context and Industry Insights

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Sector Analysis

Industry Trends

Key developments affecting the entire sector

Competitive Dynamics

Market consolidation, pricing pressure, innovation cycles

Geographic Distribution

Regional concentration and expansion patterns

Sub-Industry Breakdown

Market segments and specialization areas

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Market Positioning Insights

Competitive Advantages:

  • Areas where your account outperforms peers
  • Unique value propositions in the market
  • Operational or strategic differentiators
  • Market share and customer loyalty indicators

Competitive Disadvantages:

  • Performance gaps versus competitors
  • Areas of strategic underinvestment
  • Market share losses or pressure
  • Operational inefficiencies

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Sales Applications

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Competitive Positioning

  • Position against market leaders: “Unlike [Competitor], you focus on…”
  • Highlight unique approaches: “While peers prioritize X, your focus on Y…”
  • Connect to competitive advantages: “Your investment in [Area] gives you an edge…”

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By Sales Stage

Prospecting: Use competitive insights to create relevant outreach Discovery: Explore competitive dynamics and market positioning Proposal: Include benchmarking data to justify investment Negotiation: Reference peer success stories and market standards

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Using Peer Analysis Effectively

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Best Practices

Never share specific competitor financial data directly with prospects. Use insights to inform your approach and create general market context.

  1. Create Market Context: “Companies in your industry are typically investing X% of revenue in…”
  2. Generate Urgency: “Market leaders are moving quickly on this initiative…”
  3. Validate Priorities: “Your focus on [Initiative] aligns with industry best practices…”
  4. Identify Opportunities: “There’s a gap in the market for companies that can…”

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Discovery Questions Informed by Peer Analysis

  • “How do you see your position relative to [Industry Trend]?”
  • “What’s your view on how the competitive landscape is evolving?”
  • “Are you seeing similar challenges to other companies in your space?”
  • “How important is it to stay ahead of/keep pace with competitors on [Initiative]?”

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Advanced Analysis Features

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Custom Peer Groupings

Create different comparison sets for different purposes:

  • Direct Competitors: Head-to-head competitive analysis
  • Aspirational Peers: Companies they want to emulate
  • Market Leaders: Industry benchmarks and best practices
  • Similar Size: Peer companies with comparable resources

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Trend Analysis

Track changes over time:

  • Performance Trajectories: Who’s gaining/losing ground
  • Investment Patterns: Where competitors are focusing resources
  • Market Share Shifts: Competitive positioning changes
  • Strategic Pivots: Major strategic direction changes

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Quick Actions

Customize Peers

Add or remove competitors from comparison

Generate Insights

Ask AI about competitive positioning

Create Content

Build competitive talking points