The Custom Insights tab provides specialized analysis focused on specific topics, initiatives, or use cases that matter to your business. Unlike general company intelligence, these insights dive deep into areas directly relevant to your solution.
Custom Insights are configured by your admin in Settings → Custom Insights. Each insight type is tailored to your company’s specific value propositions and sales needs.

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What You’ll Find

Topic-Specific Intelligence Your admin defines research areas like:
  • Cloud & database modernization initiatives
  • Customer experience transformation projects
  • DevOps & development practices evolution
  • Data & analytics platform investments
  • Security & compliance program details
  • AI & machine learning adoption patterns
Source Attribution Every insight links to its source:
  • Annual reports with page numbers
  • Earnings calls with direct quotes
  • News articles and press releases
  • Job postings and hiring signals

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How to Use Custom Insights

For Sales Conversations:
  • Reference their specific initiatives: “I noticed you’re investing in [initiative]…”
  • Address identified challenges: “Your [challenge] is common - our approach is…”
  • Connect to timing: “Since you’re planning [project] by [date]…”
For Solution Positioning:
  • Map your capabilities to their actual projects
  • Address gaps in their current approach
  • Show how you accelerate their specific goals
For Discovery Preparation:
  • Generate targeted questions about their initiatives
  • Understand context before asking about challenges
  • Identify who likely owns these projects

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Key Actions

Export Insights

Save targeted intelligence for meeting prep and account planning

Generate Content

Create messaging based on specific insights