Tech Stack
Understand your accounts’ technology landscape and infrastructure
The Tech Stack feature provides comprehensive insights into your target accounts’ technology infrastructure by analyzing job postings, online data, and other digital footprints to reveal what technologies they actively use and invest in.
How Tech Stack Intelligence Works
PG:AI analyzes multiple data sources to build a complete picture of each account’s technology environment:
- Job Postings: Requirements and skills mentioned in recent job listings
- Online Presence: Technology mentions in company content and documentation
- Digital Footprint: Technical indicators from web presence and applications
- Investment Signals: Technology-related announcements and initiatives
Tech Stack data is continuously updated as new information becomes available, ensuring you have the most current view of their technology landscape.
Technology Categories
Data, BI and Analytics
Snowflake, Databricks, Tableau, Power BI, data warehouses, analytics platforms
Collaboration
Slack, Microsoft Teams, Zoom, project management, team communication tools
Communications
VoIP systems, unified communications, messaging platforms, conferencing tools
Computer Networks
Network infrastructure, switches, routers, load balancers, CDN services
Customer Management
CRM systems, customer service platforms, support ticketing, contact management
DevOps and Development
CI/CD tools, version control, containerization, deployment automation
E-commerce
Online stores, payment processing, inventory management, shopping platforms
Finance and Accounting
ERP systems, accounting software, financial management, billing platforms
Industrial Engineering
Manufacturing systems, process automation, quality management, supply chain
Programming
Programming languages, frameworks, libraries, development environments
HR
HRIS systems, talent management, payroll, recruitment platforms
IT Management
System monitoring, asset management, IT service management, infrastructure tools
IT Security
Security tools, identity management, compliance frameworks, threat detection
Marketing
Marketing automation, email platforms, social media tools, campaign management
Platform and Storage
Cloud platforms, storage solutions, hosting services, infrastructure-as-a-service
Product and Design
Design tools, prototyping software, product management, user experience platforms
Productivity and Operations
Office suites, document management, workflow automation, operational tools
Sales
Sales automation, lead generation, proposal tools, revenue management
Testing and QA
Testing frameworks, quality assurance tools, automated testing, bug tracking
Favourites Category
You can customize which technologies are most important to your sales process by setting up Favourites in Settings → Technologies. This creates a filtered view showing only the technologies most relevant to your solution.
The Favourites category allows you to:
- Focus on technologies that directly relate to your value proposition
- Quickly identify accounts using your key integration partners
- Streamline tech stack analysis for faster qualification
- Create consistent technology-focused talking points across your team
Using Tech Stack Insights
Sales Qualification
- Identify if they use technologies you integrate with
- Spot gaps where your solution could add value
- Understand their current tech investment level
- Assess modernization vs. legacy environment
- Identify if they use technologies you integrate with
- Spot gaps where your solution could add value
- Understand their current tech investment level
- Assess modernization vs. legacy environment
- See if they’re already using competitor solutions
- Identify upcoming technology refresh cycles
- Understand their vendor preferences and relationships
- Spot opportunities for platform consolidation
- Evaluate their technical sophistication
- Assess implementation complexity requirements
- Identify potential integration challenges
- Understand their development and deployment practices
Conversation Starters
Use tech stack insights to create relevant, credible conversations:
For Development Teams: “I noticed you’re using Kubernetes extensively. How are you handling monitoring and observability across your containerized applications?”
For Data Teams: “I see you’ve invested heavily in Snowflake. How are you managing data quality and governance as you scale your analytics?”
For Security Teams: “Your job postings mention Zero Trust architecture. What’s driving that security transformation initiative?”
Filtering and Search
Category Filtering
Technology Search
Quickly find specific technologies:
- Search for exact technology names (e.g., “PostgreSQL”, “React”)
- Look for technology categories (e.g., “database”, “container”)
- Find complementary technologies to your solution
- Identify technology stacks that indicate good fit
Interpreting Tech Stack Data
Signal Strength Indicators
High mention frequency in job postings typically indicates active use and investment, while single mentions may be aspirational or legacy.
Strong Signals:
- Multiple recent job postings requiring specific technology
- Senior-level positions (architects, leads) mentioning technology
- Technology paired with “scaling” or “modernization” keywords
- Multiple related technologies in the same ecosystem
Weak Signals:
- Single mention in older job posting
- Technology listed without context or requirements
- Contradictory technologies suggesting experimentation
- Technologies mentioned in junior or intern positions only
Technology Maturity Assessment
Cutting-Edge
Latest versions, emerging technologies, innovation-focused hiring
Modern
Current industry-standard technologies, regular updates
Stable
Established technologies, focus on maintenance and optimization
Legacy
Older technologies, modernization or migration indicators
Strategic Applications
By Sales Role
- Qualify technical fit early in sales process
- Identify integration requirements and complexity
- Build technical credibility in conversations
- Anticipate implementation challenges
- Qualify technical fit early in sales process
- Identify integration requirements and complexity
- Build technical credibility in conversations
- Anticipate implementation challenges
- Prepare for technical discovery calls
- Customize demos for their environment
- Address integration and compatibility questions
- Design proof-of-concept scenarios
- Understand their technical environment for onboarding
- Identify expansion opportunities based on new technologies
- Prepare for technical renewal discussions
- Spot integration and optimization opportunities
Account Planning Integration
Use tech stack insights to inform:
- Solution Positioning: Emphasize integrations and compatibility
- Value Proposition: Connect to their technology investments
- Risk Assessment: Identify technical implementation challenges
- Expansion Planning: Spot opportunities for additional solutions
Best Practices
Discovery Approach
- Start Broad: Review overall technology landscape before diving deep
- Validate Assumptions: Use insights to ask informed questions, not make statements
- Connect to Business: Link technology choices to business outcomes
- Update Regularly: Technology environments change rapidly
Common Pitfalls to Avoid
Integration with Other Features
Tech Stack insights work best when combined with:
- Engage Insights: Connect technology needs to business initiatives
- Contact Intelligence: Find technical decision-makers and influencers
- AI Assistant: Ask specific questions about their technology environment
- Custom Insights: Track technology-specific initiatives and projects
Quick Actions
Search Technologies
Find specific technologies relevant to your solution
Ask AI Assistant
Get deeper insights about their technology choices
Create Content
Generate technical talking points and content