Facts & Figures
Relevant data points that support your value proposition and create credibility
Facts & Figures are specific, quantifiable data points extracted from your target accounts’ public communications that support your value proposition, create conversation credibility, and provide concrete context for business discussions.
What are Facts & Figures?
Facts & Figures are measurable, verifiable data points that include:
- Financial metrics and investment levels
- Performance targets and achievement indicators
- Operational scale and volume measurements
- Timeline commitments and strategic milestones
Facts & Figures are automatically extracted from annual reports, earnings calls, strategic communications, and other official sources to ensure accuracy and credibility.
Types of Facts & Figures
Financial Data
Investment levels, budget allocations, revenue targets, cost savings goals
Performance Metrics
Customer satisfaction scores, efficiency targets, growth rates, quality indicators
Operational Scale
Transaction volumes, user counts, geographic presence, processing capacity
Strategic Timelines
Project deadlines, implementation timelines, milestone commitments, fiscal targets
Why Facts & Figures Matter for Sales
Credibility Building
Facts & Figures enable you to:
- Demonstrate thorough research and preparation
- Reference specific, verifiable information in conversations
- Show understanding of their business scale and priorities
- Build trust through accurate, well-sourced information
Value Quantification
Specific data points help you:
- Create relevant ROI calculations and business cases
- Position your solution’s impact in their business context
- Demonstrate understanding of their operational scale
- Connect solution benefits to their measurable objectives
Categories of Facts & Figures
Investment and Financial Data
- “Investing $50M in digital transformation over 3 years”
- “Allocated $25M budget for cloud infrastructure modernization”
- “Committed $100M to customer experience improvements”
- “Planning $75M in operational efficiency investments”
- “Investing $50M in digital transformation over 3 years”
- “Allocated $25M budget for cloud infrastructure modernization”
- “Committed $100M to customer experience improvements”
- “Planning $75M in operational efficiency investments”
- “Targeting 15% revenue growth annually”
- “Goal of $2B in cost savings by 2026”
- “Aiming for 25% EBITDA margin improvement”
- “Seeking 20% reduction in operational expenses”
- “Current market cap of $15.7B”
- “Annual revenue of $4.2B in fiscal 2024”
- “Operating in 45+ countries globally”
- “Serving 12M+ customers worldwide”
Operational and Performance Metrics
- “Processing 1M transactions daily”
- “Managing 500TB of data across systems”
- “Supporting 50,000+ employees globally”
- “Operating 200+ retail locations”
- “Processing 1M transactions daily”
- “Managing 500TB of data across systems”
- “Supporting 50,000+ employees globally”
- “Operating 200+ retail locations”
- “Achieving 95% customer satisfaction by Q4”
- “Targeting 99.9% system uptime”
- “Goal of 30% faster time-to-market”
- “Aiming for 40% improvement in productivity”
- “Reducing manual processes by 60%”
- “Targeting 25% improvement in response times”
- “Goal of 50% reduction in processing time”
- “Aiming for 35% decrease in operational overhead”
Strategic Timeline Data
- “Cloud migration completion by Q4 2025”
- “New platform launch scheduled for Q2 2025”
- “Digital transformation timeline: 18 months”
- “System integration deadline: December 2025”
- “Cloud migration completion by Q4 2025”
- “New platform launch scheduled for Q2 2025”
- “Digital transformation timeline: 18 months”
- “System integration deadline: December 2025”
- “Fiscal year ending March 2025”
- “Compliance deadline: January 2026”
- “Budget planning cycle: July-September”
- “Annual review period: Q4 each year”
Using Facts & Figures Effectively
Conversation Applications
“I noticed you mentioned investing $50M in digital transformation. How is that budget being allocated across initiatives?”
“I noticed you mentioned investing $50M in digital transformation. How is that budget being allocated across initiatives?”
“Based on your goal of 30% cost reduction, our solution typically delivers 25-35% operational savings in similar environments.”
“With 1M daily transactions, even 1% improvement in processing efficiency represents significant value for your operations.”
“Given your cloud migration deadline of Q4 2025, when would you need to begin implementation to meet that timeline?”
Business Case Development
Use Facts & Figures to build compelling ROI arguments:
Investment Context: “Your $50M digital transformation investment shows the strategic importance of modernization initiatives like this one.”
Scale Justification: “At your scale of 1M daily transactions, our solution’s 2% efficiency improvement translates to processing 20,000 additional transactions daily.”
Timeline Pressure: “With your December 2025 compliance deadline, implementing our solution by Q2 provides adequate time for testing and validation.”
Best Practices
Always verify facts during discovery conversations. Use Facts & Figures as conversation starters and credibility builders, not as absolute truth claims.
Verification and Validation
- Confirm Current Accuracy: Validate that figures are still accurate and relevant
- Understand Context: Ensure you understand what the numbers represent
- Avoid Assumptions: Don’t assume specific implications without confirmation
- Source Attribution: Be prepared to reference where information came from
Strategic Application
Facts & Figures by Sales Stage
Prospecting and Outreach
Use compelling facts to create relevant initial conversations:
- “I saw your announcement about the $25M cloud investment…”
- “Given your goal of processing 2M daily transactions…”
- “With your Q4 2025 modernization deadline approaching…”
Discovery and Qualification
Reference facts to guide strategic questioning:
- “You mentioned targeting 95% customer satisfaction. What’s preventing you from reaching that goal?”
- “With $50M invested in transformation, what metrics define success?”
- “How does your current system handle 1M daily transactions?”
Proposal and Business Case
Incorporate facts throughout ROI calculations:
- Use their investment levels to justify solution costs
- Reference their scale to quantify potential savings
- Connect to their timelines for implementation planning
- Align with their performance targets for success metrics
Common Fact Categories
Technology and Infrastructure
- System capacity and performance specifications
- Technology spending and investment levels
- Digital transformation budgets and timelines
- Infrastructure scale and geographic distribution
Business Operations
- Customer base size and growth targets
- Transaction volumes and processing capacity
- Employee count and organizational structure
- Geographic presence and market coverage
Financial Performance
- Revenue and growth targets
- Cost reduction and efficiency goals
- Investment levels and budget allocations
- Profitability and margin objectives
Integration with Sales Process
Facts & Figures enhance your sales effectiveness by:
- Preparation: Demonstrate thorough research and business understanding
- Credibility: Reference specific, verifiable information in conversations
- Relevance: Connect discussions to their actual business scale and priorities
- Quantification: Build ROI cases using their specific metrics and targets
- Urgency: Reference their timelines and deadlines to create appropriate pressure
Quality Indicators
High-Value Facts
- Recent and publicly verified information
- Specific metrics with clear business relevance
- Strategic commitments with timeline implications
- Investment levels indicating priority and budget availability
Use with Caution
- Older information that may no longer be current
- Vague or general statements without specific metrics
- Competitive or sensitive information requiring careful handling
- Assumptions or interpretations rather than verified facts
Quick Actions
Review Account Facts
Examine facts and figures available for your target accounts
Build Value Calculations
Use facts to create personalized ROI models
Ask AI Assistant
Get insights on leveraging specific facts and figures