PG:AI helps sales teams automate account, persona, and prospect research to generate relevant, personalized outreach that speaks directly to a prospect's key initiatives and challenges.
Why Relevance & Personalization matter
Relevant and Personalised pipeline generation is essential for making a strong impact and building trust with prospects in the early stages of a sale cycle.
Maximize response rates
Outreach that speaks to a prospect's unique situation increases response rates and drives meaningful conversations.
Get Access to the Right Stakeholders Faster
Addressing pain points directly increases the likelihood of engaging additional stakeholders early, boosting pipeline velocity.
Build Trust & Credibility
Demonstrating a deep understanding of a prospect's business creates trust and positions you as a reliable partner.
Effective Communication
Tailored messaging resonates with prospects, ensuring your solution feels relevant and impactful. Generic outreach often leads to poor engagement and missed opportunities.
What you gain
Deep understanding of the prospect's situation from day one.
Increased credibility and trust from the first touch point.
Personalized engagement that creates urgency.
Faster Pipeline Movement and higher response rates.
Time-saving automation for pipeline generation
Example
You are targeting the VP of Software Engineering at Barclays for a DevOps software solution. Before reaching out, you need to research:
Barclay's digital strategies and risks.
Key initiatives that align with your products value.
Relevant case studies and use cases.
Your email structure might look like this:
Line 1: "Hi {{contact name}}"
Line 2: Mention a key initiative or observation you can help with.
Line 3: Ask a question to open the conversation ("e.g. have you conisdered potential outages from consolidating your platforms into one?")
Line 4: Short pitch of your solution with a relevant case study.
Line 5: Include a call to action.
Using PG:AI for Pipeline Generation
PG:ai provides all the relevant insights you need to create relevant, personalised out reach.
Overview Tab
Digital Strategies
Risks
Goals
Engage Tab
Value Pyramid (key domain related initiatives)
Three Whys
Persona Initiative Value Cards (e.g. software engineering leaders)
Contact Tab
Contact List
Contact Experience & Inititiatives
Use cae alignment
Pro-Tips
Content settings: Create custom email templates that automatically enrich outreach with company and persona-specific information. (link here)
AI Assistant: Ask PG:AI for guidance on personalised outreach. For example, "What initiatives should I reference when reaching out to a VP of engineering?"