The Situation:
A fast-growing enterprise DevOps SaaS company, scaling into large global enterprises, had an AE who was an expert in multi-threaded pipeline generation. However, due to time constraints, they couldn’t apply this strategy across all accounts.
How They Used PG:AI:
Step 1: They used the Personas Tab in the Engage Page to identify key initiatives for each persona within their target accounts, understanding how their solution could help both from a business and technical perspective.
Step 2: They leveraged Content Settings to create prompts that automatically generated tailored email content for each persona. This ensured that every time a new account was added, PG:AI would automatically create highly relevant emails for each persona’s situation.
The Outcome:
In just 15 minutes, they were able to identify key initiatives for each persona and generate targeted email content. This saved significant time, increasing their outreach by 150%, allowing them to engage more accounts and scale their pipeline generation efforts.