> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getpg.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Content Generation

> Create account-relevant emails, briefs, plans, and documents grounded in real intelligence

Generate content that references what the account actually cares about  -  not generic templates with the company name swapped in.

<Info>
  **Who this is for:** AEs, BDRs, SCs, anyone creating account-specific content.

  **Time:** 2-5 minutes per piece of content.
</Info>

## Using the Agent for Quick Content

For a single email, talking point, or question, use **Agent → Agent**:

**Cold outreach:**

> "Write a cold email to \[Name], \[Title] at \[Company]. Reference their priority around \[X]. We sell \[what you sell]. Under 100 words."

**Follow-up after a meeting:**

> "Write a follow-up email after my meeting with \[Company]. We discussed \[topic]. They're concerned about \[challenge]. Summarise what we covered and propose next steps."

**Executive summary:**

> "Write a one-paragraph executive summary of \[Company] for my manager. Focus on why they're a good fit for us and what the opportunity is."

**Discovery questions:**

> "Give me 5 discovery questions for my meeting with \[Company]'s \[Title]. They're prioritising \[X] and currently use \[competitor]. Focus on understanding their pain with the current approach."

## Using Canvas for Structured Documents

For longer or more structured content  -  account plans, meeting briefs, proposals  -  use **Agent → Canvas**:

1. Open Canvas and create a new document
2. Choose a template or start blank
3. Ask the AI to generate content with specific instructions
4. Edit, refine, and share

**Example prompts for Canvas:**

Account plan:

> "Create an account plan for \[Company]. Include strategic context, stakeholder map, competitive landscape, and engagement strategy. We sell \[what you sell]."

Meeting prep brief:

> "Create a one-page meeting prep brief for my call with \[Name] at \[Company] tomorrow. Include their top priorities, the competitive landscape, stakeholders, and 5 discovery questions."

Business case:

> "Draft a business case for \[Company] based on their strategic priorities. Frame the problem they have, the solution we provide, the expected outcomes, and the investment."

## Using Templates

If your team has configured **workflow templates** in Configuration, you can use pre-built templates that follow your team's standard format. These are especially useful for:

* Standardised email outreach sequences
* Account plan templates matching your methodology
* Meeting prep formats your team expects
* QBR decks following your company's structure

## Tips

* **The AI is only as good as the intelligence.** If an account hasn't been enriched, the content will be generic. Make sure the account is in PG:AI and enriched before generating content.
* **Edit before sending.** AI-generated content is a starting point. Add your own voice, remove anything that doesn't feel right, and make it yours.
* **Use datasets for better output.** If you've uploaded your product briefs and messaging to [Configuration → Datasets](/configuration/datasets), the AI will use your actual language and positioning.

## Related

<CardGroup cols={3}>
  <Card title="Prospecting & Outbound" icon="bullseye" href="/playbooks/prospecting-outbound">
    Full prospecting workflow including content creation
  </Card>

  <Card title="Canvas" icon="paintbrush" href="/agent/canvas">
    Reference guide for the Canvas document workspace
  </Card>

  <Card title="Workflow Templates" icon="diagram-project" href="/configuration/workflow-templates">
    Set up reusable templates for your team
  </Card>
</CardGroup>