> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getpg.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Contact Enrichment

> Control how contacts are auto-enriched across the organisation and by persona

Contact enrichment settings control whether PG:AI automatically enriches contacts with email, phone, both, or neither.

## How it works

* **Organisation default** applies to all contacts.
* **Persona overrides** let you use different enrichment behavior for specific personas.
* If a contact has no persona override, the organisation default is used.

## Enrichment modes

| Mode               | Behavior                        |
| ------------------ | ------------------------------- |
| `none`             | No automatic contact enrichment |
| `email`            | Enrich email only               |
| `phone`            | Enrich phone only               |
| `email_and_mobile` | Enrich both email and phone     |

## Recommended setup

1. Set an organisation default first.
2. Add persona-specific overrides only for high-priority personas.
3. Review monthly to balance quality, speed, and credit usage.

<Note>
  Keep persona overrides limited to the personas your team actively sells to. Too many overrides make behavior harder to reason about.
</Note>